I think everyone loves the challenge... it's the best feeling when you finally win them over. Coming from a girls pov I feel the same way about guys. If you chase them they think you're needy if you stop they come around... turn the tables on her (trust me I know its hard...) don't text for a day or two, she'll come around. And as far as the "friend" stuff goes, if she's like me, having a friendship is just as important as the relationship. Or she maybe playing hard to get, which can be corrected with turning the tables on her. ;-) Good luck! :-)