Absolutely!! It is so ridiculous that carb loaded sugar food is the cheapest available. Its in the interest of the WHOLE WORLD to have fresh fruit and veg available so even the most poor can buy it. Governments are forking out millions of dollars due to bad health, a lot of which is caused by the wrong types of food. There are so many people ill for eating bad food and never knowing it. Promoting healthy eating by making it more affordable is just so obvious!!! And they wonder why we have an obesity epidemic....