Interesting. The first set is very competitive in nature... Comparing to the competition. I like yours better because they focus on who you are whomever you are interacting with. Part of good business is knowing when to work WITH your competitors. Early on apple needed Microsoft even though they were already a competitor at the time. In fact they got the first Macintosh.

Have you read Seth Godin? He has some great insights. I like his daily email.

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