There is no winning in the respect of denying sex or wanting sex, it seems. I never quite understood it fully, and I am not a female. The whole "game" people play with "the friend zone" seems so pointless and unfulfilled.

I do think that there is a HUGE difference between feeling pain due to not having identical feels or affections when you hoped there would be, which the OP is feeling, and hating someone for not being attracted/not wanting sex.