I learned a lot from men from the period where I was single and dating. For men, what is most important is the overall package: Being in decent shape (not perfect but average or nice figure), self confidence, being well put together and attractive clothing (frumpy is a huge turn off).

I've realized that women worry way too much about their face, mostly from all the advertising in the cosmetic industry. So long as your face is not disfigured as another poster said, it's not as important to men as most women think. Here is an interesting example: My friend who is 45 lives in a wealthy town where there are a lot of mom's in their 40's and some in early 50's. Most of the people take care of themselves as they have the time and money to do so. An older mom left after dropping off her kid for a playdate and my friend noticed her wrinkles and thought she looked older than she was. Since she was wealthy she was surprised she didn't do more to look younger (like botox). Her husband responded "why? she looks amazing!". She was slim and in great shape, nicely dressed and had shoulder length shiny hair. He said he didn't even notice the wrinkles and thought she looked younger than she was. I've found that to be consistent when I started dating...good information I thought! Sometimes women are far more critical of every detail of their face that men either aren't aware of or aren't really interested in. Sure a beautiful face is always an asset, but most people know that is just luck some people are born with. It takes a lot for a guy to think a woman is ugly.

However, the more beautiful she is and the better her figure, for many men that trumps the inner beauty for a while. It catches up and the relationship is probably doomed. But especially with the alpha male type- they will tolerate a b**chy personality if the out side package is gorgeous. I know this doesn't speak for the entire population, but this has been my observation so far...