Congrats first of all!

What can you add...

Something in addition to Facebook. Their ads are considered too pricey now. Advertisers have been moving to mobile apps. That's probably unrealistic for you but it is something to pay attention to. And Facebook might change. It's not a right now thing either. Just a heads up.

Wordpress. For a couple of reasons:
-very popular with businesses of all sizes for good reason
-you don't need to specialize in dev or graphic design. There is plent of room for content management and seo.
-the community is the best to learn in and cheap, cheap, cheap to learn. It is nonprofit. The people are the most supportive I have seen in tech software.

Google SEO - If you aren't already used to the "old" algorithms then you are in a perfect place because it has been completely revamped in the last couple years. You may have even noticed changes in your results since sept. There are tons for free tools and learning resources for this too.

Any one of these thing are value added. I met someone pretty successful who is doing all three in addition to Facebook.

Good luck!

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