You might have seen this already. It is advertisements for Thorazine in the late 50s-60s. I don't remember if "magic bullet" was the phrase but they brilliantly advertised it that way. What's remarkable is how they stigmatize schizophrenia and other illnesses. Some of the ads look more like horror movie advertisements. So much for compassionate care. Side note is by the end of the 60s they had to make a liquid form so they could force it down patients throats.

http://www.whale.to/a/chlorpromazine_ads.html

I love the alcohol analogy... I drink like a fish and can't understand why i am depressed and not motivated. I actually know somebody like this.

I thought EU was better. Seems like I read about studies from time to time, the most recent approval for a derivative of lavender for depression in Germany. Of course natural doesn't necessarily mean safer either. Recently I had a jerk of a T tell me he didn't want to talk about chamomile because there are no double blind studies. Hundreds if not thousands of years of documented (via aruyvedic medicine) and experiential evidence is apparently not enough. 5 years is plenty for brain altering drugs however. I was thrilled to tell him there are in fact double blind studies and they are summarized on national institute of health . Of course it changed nothing. I'm just another noncompliant patient. That was our last meeting.

The FDA doesn't help. Instead of regulating the industry which has pluses and minuses, the plus being that safety information would be more readily available, they require the following disclaimer:

"This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease"

I guess this is overlapping that thread about why to hate big pharma but I did make sure to mention "brain altering". In case anybody is watching

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