Use to have this problem when I was younger. Sorry to be blunt, but, after a BM clean the area completely with a personal/baby wipe. The witch hazel I have seek is only 14% alcohol. It never bothered me. I once had it so bad, that I had to lie in bed with an ice baggie after a BM. I know someone who after cleansing, coats the area with lotion or a bit of vasoline.