Well, it's certainly one framework for the explanation of thought patterns. It seems as if the authors of the article are claiming that it is always a useful framework, which I disagree with, and I am personally better served by other models. But if it works for other people, it's all good.

I wonder why they came up with that name for it, though. I don't see anything virtual about the example questions they list. (I do know that a snappy memorable name for new concepts is important, otherwise people will forget about them or mix them up with other similar concepts.)