I also have this to add:

It's not a very nice commentary on human nature (me saying this) but ...

The choice of campaign for this movie reeks of a fair bit of active viral marketing to me.

In other words, because it's gained so much 'controversy' already, they're getting maximum cutthrough without actually having to spent much more than a bit of PR at this stage.

Cutthrough = awareness of the upcoming movie obviously.

So the more MySpaces it's on, the more news articles they get - like it or not there is a demographic who will immediately engage with the movie and be keen as mustard to go and check it out.

Actually quite clever in it's own twisted way and certainly not the first time this strategy has ever been used.

Not saying to to react at all, but something like this campaign doesn't get announced and the people behind it are sitting on their *** just waiting to execute it. This publicity is probably rockin for them.

Just my two cents :>