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Jax2923 said:
I sent a couple of emails. Hope it helps. They may be trying to "shock" people into getting a response. You know how these corporations love starting controversy so their product becomes more talked about and granted all the more attention from the very ones who are trying to shut it down.

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Exactly my point above

Of course they expected backlash, but end of the day they're simply warming up their potential market with a few press releases / articles to stir up controversy. You don't wanna launch something to a cold audience.

It is fairly common in lots of project / campaign launches to start with some below the line (like this) and follow up with above the line (tv commercials, larger print media, etc).

I bet the agency behind this is pretty stoked it's getting so much attention. By the time the movie comes out the outrage will have died down and people will probably be more curious than anything (general public).

Plus it's spindoctoring around support and lobby groups like this ... I would predict that a lot of general public will end up going 'oh what's the big deal, why are they so upset, I may as well go and see it anyway'.

I hope some of the letters etc get the campaign modified so as to cause less trauma to people but they're still going to get a positive effect publicity wise I suspect.