As I said, I do agree the marketing campaign is offensive.

I find some of the t-shirts at this site offensive, specifically, the ones that make fun of people with mental problems or personal issues, such as the ones that say, "Daddy Didn't Love Me," "Give Up," and "Self-Help." I do believe they have the right to sell these shirts, because of free speech, but that doesn't mean they're not distasteful. I'd like to mention, though, that although this site is run by an atheist group, I believe most atheists would find these t-shirts offensive.