I don't believe a therapist deserves any specific hourly rate. They, like others in business, charge what the market will bear and what they think they are worth. What they think they are worth and what they can get sometimes match up and sometimes don't. I think the only real question is whether you can pay the amount the therapist seeks from you, and let them worry about the rest. If you cannot, then one may ask the therapist to charge something less. The therapist is free to make changes or not-but it is not the buyers problem to worry about what the seller charges. In my opinion.