Hmmm, I tend to find it's the opposite here - it is usually some new hummousy, chickpea-y, organic-y, nut-y, pesto-y, often organic-y range of dips / spreads. That is a category that has totally taken off here. There is a Moroccan Lentil Spicey one that I really love.

And 'fresh soups'. Or bagels.

Although I recall some really gross looking 'chicken sausage rolls' a while back (YUCK).

Heh I usually drink normal water but I always need the BOTTLE to fill up so I buy them sometimes.

What is Moo Latta exactly?