I mostly ignore it, I don't even watch t.v so that helps and don't listen to the radio...and don't really go shopping all that much, just if i need or want a couple specific things I will go get them though much of the time cheaper/easier to just buy stuff on the internet, in fact that is probably the only way I will be able to get any sort of gifts for friends or family at least if they want more then a card with some random picture I draw on it.