NG, you wrote that men like girls who are pretty and confident.

And then you wrote that your elaborate makeup was only noticed by women.

All of this makes sense.

When you wear elaborate makeup, you do not achieve an improvement in prettiness, but you do get a big decrease in confidence, so overall wearing makeup (which likely makes you look desperate) is a negative rather than positive approach for you.

Also, as I am sure you realize, the opposite of looking desperate is looking effortless. You alluded to it saying that girls who attract male attention naturally seem to be doing it completely effortlessly.

So to look effortless and carefree, you should stop spending so much time on makeup, which would only be noticed by women anyway as men do not care so much about designer clothes and the like.

To stop spending an hour on makeup, choose ONE makeup item to wear.

One approach is to lessen the severity of the worst facial feature. One of my daughters has eyelashes that are short, sparse, straight (do not curl naturally), and much lighter in color than her hair. So she uses a bit of mascara to make the eyelashes look better.

Another approach is the polar opposite of the above - improve the strength of the best facial feature. Say, if your lips are fairly full, a bit of lip gloss to highlight that would be enough. You would achieve a look that is both "put together" and effortless.

Another approach yet is to use makeup that takes least time. Etc.

I do not use makeup myself - too clumsy for that - but I would recommend that you try different choices of just ONE makeup item, look in the mirror and/or take pictures, compare them, choose the best, and stick to that.

When you stop spending one hour on makeup hoping to get noticed, your being desperate would stop being written all across your face in large print. Instead, you would look a bit enigmatic, carefree, and CONFIDENT.

Going back to your observation - men like women who are pretty and confident. effortless look would increase your confidence by a lot and probably improve your looks by a bit. In the final accounting, you would appear far more attractive than you currently appear.

Good luck!