i don't know if he is playing games. He may simply not be a touchy feely as you. He may also not feel the need to text you all the time.

He may also have discovered that you are willing to make the effort 90% of the time, so why bother?

I know a married couple that text each other all the time, yet never do any hugging, kissing or other stuff in public. For them, it is totally fine. It all depends on the individual.

If this stuff is truly bothering you, you must have an honest conversation about it with him. You may be curious and annoyed right now, but i sense the potential for resentment.

love your avatar, btw