I don't know what you mean by 'playing games'...

I hear that you have told him what you want. Have you asked him what he wants?

Relationships... Involve something of a dance of intimacy. It isn't 'playing games' in a bad way...

Ask him why he doesn't text you sometimes in the mornings. Maybe he will say that you always text him before he gets the chance to think of it. Maybe he will say that he prefers to text in the afternoons rather than the mornings (as his behavior seems to suggest). Maybe he will say that he prefers to text... Every few days, or something, and that everyday is... Too much too fast.

Some people don't like public displays of affection. The kind of thing you are suggesting... To me, it reminds me of a cat pissing in the corner to mark it's territory. I wouldn't feel that the cat loved me if it did that. I'd feel that the cat was staking a claim for the benefit of strangers...

I'm just saying that he might not be into public displays of affection. You won't know what he wants / needs (to even decide if the compromise is worth it to you) if you don't ask him. In such a way that shows him that you care about what he actually thinks (rather than in an attempt to get him to act how you like)