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My health insurance also subsidizes my gym membership and massage appointments. The trainers at the gym and the people at the spa refer to me as a "client." No one at a health club or spa would say they are working with "patients."
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Yes, that's a good point...
But outside of the language 'client/patient", even if psychotherapy and gym can be used for both wellness AND medical disorders, for those who have mental disorders, psychotherapy as a medical treatment is analagous to physical therapy for medical disorders.
For those with illness that require specialized treatments, it's like gym/life coaches : physical therapy/psychotherapy.
I understand the client vs. patient issue, that is preference, but I dont' see any evidence of the benefits of demoting psychotherapy from a medical model to a business model for those with mental disorders. Maybe someone else will weigh in; i'm open to ideas.
ps you're lucky your insurance pays for massage. It's an evidence-based medical treatment but many insurance won't pay for it. I've had 3 different policies that refuse to pay for these treatments even though I have a medical condition that will benefit from the treatment.