I am not a huge chocolate fan and I only like milk chocolate. I don't mind plain hershey's. I find plain m&m's to be pointless and have no idea why anyone would eat them. Plain m &m's, to me, have no flavor and I don't like the crunch.
I drink strong, well-made (by me) french roast or espresso in the morning. If I drink more than my regular large cup of it, it is not pretty.