I had never heard of this phenomena until I stumbled across the website.

The main idea is a safe environment led by a man or a woman or both, where you can explore things like (non sexual) affection or physical contact.

I thought I would throw it out there for anyone interested!

http://www.cuddleparty.com/

From the website:

What a Cuddle Party Is: A structured, safe workshop on boundaries, communication, intimacy and affection. A drug and alcohol-free way to meet fascinating people in a relaxing environment. A laboratory where you can experiment with what makes you feel safe and feel good.