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Old Apr 15, 2015, 07:59 PM
NYPaperline NYPaperline is offline
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Member Since: Mar 2014
Location: NY
Posts: 18
The core difference between this and other methods seems to be that everyone else wants to pound in the disadvantages to a certain behavior, while Allen Carr points out that there are NO advantages to that behavior. A subtle, but very important difference.

He really pounds into your head "there are no benefits to smoking" (or whatever other behavior,) and that seems to be why it's so effective.