My T and pdoc both have reminder calls the business day prior to appointments. I LOVE IT!! I don't have regularly scheduled appointments, and those reminders have saved us a few times when life has been crazy. With a me, a husband, three kids, church schedules, choir schedules, work schedules, etc., etc., etc., my calendar is NUTS!! So I'll take all the help I can get. I keep detailed calendars, but that doesn't mean I don't have a brain fart from time to time, so those reminders are helpful.
It makes good business sense on their end also. If it helps assure patients/clients make their appointments, if it give clients that chance to say cancel and open up a spot for patients/clients who might could use that time, etc., then it can be really helpful.
Our pediatrician, dentists, surgeons, etc. all do the same thing by the way. It isn't at all just a practice for therapists. My husband's pdoc, our dentist, and our family doctor send out reminder emails. Our T actually has his secretary call and leave a message.
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