Therapists often use marketing strategies subtler than advertising: consumer advice articles on the internet and other media, radio and TV appearance, lectures, adults education classes, seminars, blogs and networking. These techniques are not as overt as running ads, but the goal is the same--to attract more clients.

Searching counseling/therapist practice marketing or practice building, shows the HUGE business of the counseling business--conference, books, coaches, webinars and even a boot camp.