That's a popular cliche recently, but how about *good* research. Easy to find self-serving research, sure, not as much credible, multiple-source conclusions that would support "any" contradictory proposals in my experience.

I'm not talking about McDonald's paying to find out that we don't get obese from eating there or any other number of dubious findings from dubious processes and partnerships, but about something more serious and higher quality, imperfect but conscientiously, scientifically accomplished.