my parents (who struggle with alcohol) had the same reaction to that commercial when they first started showing it. personally, i think they hired the guy in it and he probably was never addicted to anything. of course i don't know that. but it seems like they were going for "hey, let's put an attractive, clean-cut white male with a perfect voice to make our rehab look like a paradise, instead of actually showing people there who are trying to get sober".