ww I am sure that though material things are fine, and fun, that you will show him how relationships are more important. I am also sure that his rich friends don't have all the love and support that he (your son) is receiving. He might not tell you, but they certainly must chat about it when they are all out "with the guys" and bum things happen. Often families with money (not all) throw money at their children, because they are too insecure in forming a good relationship. The parents never learned this, and they were too busy making the money to develop them with their own children... in the end... taking the focus off material things, and what others think and onto real love and caring... that will take him much farther in life.