Liars never "win".

Honesty is pure, clean, true. It can be painful at times, too, but ultimately the bell of honesty rings the most beautiful of sounds.

Honesty lives in the sunlight.

Lies are born of the dark and dirt. They're unclean.

Liars never, ever "win" despite what the appearances may say to the contrary. Their advantages are gained by falseness so the victory is hollow.