Is it just me, or is Canadian society more open about the importance of mental health?

I may have a bias since I'm half-Canadian (though have lived in the United States most of my life)...this campaign, Kids Help Phone, TSN's Michael Landsberg being open about his mental health on Off The Record and on Twitter, various grassroots campaigns (I could have sworn an NHL player led up a campaign to battle depression)...it just seems the topic is becoming less of a stigma there.

Of course I may be totally naive about it all considering I don't travel over the border as much as I used to...but I try to keep up with the latest news as best I can.

Going back to the original topic, this is a really nice idea, all things considered. Society should get to a point of support and not of misunderstanding. Perhaps these shirts could be a step toward that.