regardless of how fawning or damning if the review has more than one typo and any grammatical errors I discount it immediately. people who write yelp reviews remind me of people who call talk radio programs; neither being groups whose opinions I find useful or productive. both overrepresented by people with axes to grind. why do so many "positive" reviews lob vitriol at a competing business. Yelp reviews are where the bitter go when they are done writing angry spammy comments on HuffPo articles.