Bell Let?s Talk

The idea is that Bell Canada is donating 5 cents of its fee for every tweet, text message, and so on (precise details are available at the web address above) to
a kitty that funds successful proposals and initiatives related to mental health in Canada.
I have two questions related to this topic.

First: What opinions do regulars on this forum who happen to be Canadians have about this program?

Second: Do American telephone companies have a corresponding initiative? If yes, when is their equivalent to Let's Talk day?

On second thought, make that three questions: If you're posting from outside the US or Canada, does your fair homeland have any commercial initiative in support of mental health services and the like? If yes, what firm or firms provide sponsorship for that initiative?