i think it might have to do with how we feel about our selves...
i keep hearing people say that you will only find someone to love you when you love yourself...
you have to convince yourself that you are special and important and there is a guy out there that will treat you like a queen... you deserve it...

seems to be plenty of guys that want to play games and take advantage of girls...
to be fair there are girls that will do the same...
we just have to reserve ourselves until we see the same special thing in another...