Love is what you do. What many people call "falling in love" is attraction, infatuation and desire. These in and of themselves are not love. They are reasons that people choose to love someone in the beginning but it's not love itself. The attraction is needed to motivate people to date, to become friends, start a relationship and begin loving each other. Love comes with time and is something that you choose to do for the other person. It is something that if it's genuine will surpass all those feelings that you have initially and beyond... because, in every case, those feelings do pass, return and pass again. Love and hence the reason for the traditional marriage stating in sickness and in health... til death is based on true love, that which we do in spite of how our feelings change over time, ebb and flow like the tides of life.