It depends on the product for me. While I appreciate modern technology to an extent, I'm also kind of old fashioned. I think there should be a toy in the Cracker Jacks too. Also, more of a 90s to early 2000s thing, but I used to like that at one point some cereal came with computer games and that General Mills had a cool game site called Millsberry. I don't see that anymore. They put little silly prizes in cereal boxes sometimes but it's not the same for kids today, at least I don't think, as I don't normally buy children's cereal.