I think, as a society, we are into the quick fix almost because we have to be. Everything needs to be 'now'. We are rushed. Because we have so many things we need to do, with such a short amount of time. At first it was because we were marveled at the idea, the technology of it all. But then, as our lifestyles became about adding in everything we could add in without respect to limits, we started to rely on it. Now it's a must. You need the quick fix for an illness because you can't take any time off. You need the quick fix for meals because you don't have time to make dinner. No one has time anymore.