Hello,

I was having a discussion with someone and tried to explain the following, but for the life of me I couldn't remember or find the word/phrase even with Google. I hope this is the right place to ask!

I'm trying to figure out what the term is for a behavior or cause/effect where someone does something that is rewarding and fun but when done excessively or continuously, it begins to have diminished effects. Kind of like wearing out an otherwise exciting thing to where it has a lot less appeal and you're over it.

I was thinking desensitization, but that's more along the line of negative stimuli.

Thanks in advance!