Sometimes when I find myself focused hard on something, or someone, it's because I feel personally lacking or not good enough. I catch myself thinking - if only I could own awesome thing XXX or be associated with perfect person XXX I'd be awesome and perfect too. It never works out that way though.

Most people, I feel, use this as a default. On the extreme side, think of people who shop a lot, are focused on surgeries or self improvements, spend excessive time grooming or cleaning and so on. I don't use Facebook but my children do, and most of the hoop-la people post on their pages seems along these lines.

Unfortunately anxiety tends to exacerbate this a lot - I don't know if there is always an event or reason.