I like it when the website works on all devices and browsers.
Educational background school included if possible. A photo that is warm and smiling but professional. A short description of thier style and approach and I like a list of specialties. Not just a list of every issue they have ever touched but true specalties. If they are religious and use that in therapy I want to know so I can rule them out. If they are lgbt friendly then I know that we may not be the same but we are on the same side. A phone number address and years in practice are good too