I have always had significant contact with the public and I had some serious social anxiety in the beginning! As I look back over the years to evaluate what has helped me, the knowledge of my subject matter is tops. Also, every day I remind myself to be gracious and kind and that's what I go by. I also rely on company policy to guide me in my actions but first and foremost I try to be a good employee and person. The rest seems to fall into place.