Anyone else ever get irritated by those antidepressant commercials?
Try to tap into pathos by "empathizing" with us. Then use ethos, giving us only the "positive" outcomes. Then for the finish, you get a list of so many side-effects that are read as fast as possible and still take up one-third of the actual commercial.
And they wonder why (especially with my experience) I have distaste for Pfizer more than anything else.
Screw those bouncing circle things