Personally I don't consider being funny and confident "good" qualities in females (I consider them nice to have qualities, but they are not necessary). Being nice, considerate, genuine, compassionate and honest, on the other hand, are good qualities, to me. We humans unfortunately, judge by first impression. There is something called the halo effect, where we judge everything in a person just from the first impression. For males, being funny and confident dominates the first impression females have about males, which isn't fair in my opinion, but it's the way it is if no conscious decision is made to overcome these default modes of thinking, which I would argue most people aren't aware of in the first place.