No amount of redefining or renaming the chat rooms is going to change the fact that people will congregate in a single chat room, as that's human nature. It also won't stop people from wanting to talk about what's important to them, regardless of what chat room they are in.
People are looking for a kind of chat perfection, perfectly delineated rooms where topics are strictly regulated. That's simply never going to happen, and so I'd encourage folks to reset their expectations.
We can encourage members to be respectful of the chat room topics, and don't go into a room to discuss something not appropriate to that room. But everyone needs to do that consistently for it to work, and it seems apparent that this has not always happened with the current chat system... New technology or a new design of chat rooms, however, is not going to solve this ongoing concern.
It's a difficult situation, and I appreciate that there is no easy solution to the issue.
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