I guess the bottom line for me is I don't think you can harass someone who is unaware of it? If some woman in the supermarket sees me and says to her friend or the cashier or someone out of my hearing that I'm ugly as sin :-) and my mother wears combat boots and I'm probably crazy as a result; that doesn't bother me or harass me because I don't know any of those people and am not part of the "situation".

If someone goes to the library and gets a public phone book and looks me up and tells their friends my name and address, that's not harassment, the friends could have done that themselves and I don't think having a public site and someone referencing it, for any reason, is harassment. In both the ad and the web site instances, very little was said other than, "Hey, get a load of this", potentially uncouth but not "harmful" because it didn't go any further and the guy wasn't part of the situation.