She is my first one - I liked her face and name. I looked at what she works with and it fit my issues. When I met her I knew she was the right choice. All I really cared about at that point was that she was a PhD.
I was looking for someone who was young-ish, female.
What have I learned? A lot! I think, though, if I were to look again, I'd opt for more research (only because now i know what I want and what's important to me in a T).
Good luck on your quest!