I totally understand this. I have been dealing with this at work for years.

One of the managers on my team is a brilliant writer, but she writes for college level readers, long sentences, big words. I have been able to get her tone it down a little bit, but it is very challenging and she basically just doesn't understand. When I try to explain that heading tags are for headings and headings should include keywords, she doesn't understand. I've explained that writing for the web is different then writing for print. I've had her develop content and then get pissy when I say, "No one is going to use that term to search for that item, unless they know the name of the product to begin with." (She uses very company specific key words) So basically, over the last couple of years I've given up. But it's going to ramp up again soon and it's going to get interesting. Our current director is pushing digital very hard and I think I can get him to back me. Our old director was really a traditional marketing shop guru. Digital was just not her thing so I was unable to get her backing.

I've gotten on lot of push back from her on the ADA work I've done and the fixes I've had to make to make our site compliant. I've gotten to the point where I just say, "We have to do it. We can do it this way, or we can start over from scratch." She then backs down. I've also learned to use the term "Out of scope" a lot recently.

It's a battle. LOL