Quote:
Originally Posted by golden_eve
You know, I have found and learned that when I present my case to back it up with experts' articles on the topic, and/or case studies that prove my point for best practices. Once I've done that, the evidence and my points are irrefutable.
When working in Wordpress CMS and when using the Yoast SEO plugin, Yoast rates your article for it's "readability" score. You're supposed to write on the Web at an eighth grader's readership level. This is a well known fact within SEO.
So, you can argue and make this point next go around, and support your point with best practices documentation. 
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I actually shared a lot of articles in meetings and explained some of the requirements behind SEO in meetings in the past. At the time I only worked on website about 1/3 of the time and was unable to do a lot with it. Now nearly all my time is related to website so I will be able to spend more time on this. I have a meeting with the division chief later this week and one of the topics is going to be mobile view and SEO. I've already done some research and sent him some links to articles, but I'm also going to pull together a brief report of the common recommendations I found.
We use Siteimprove with our website for accessibility testing, and it also has a section on SEO. I haven't really looked at that too much yet because Accessibility has been my focus, but what I've seen it is flagging as issues doesn't surprise me.
I have mentioned the 8th grade level to the team in the past and they gave me the "deer in the headlights" stare. About 1/3 of our 600 page website is written at college level.