View Single Post
 
Old Sep 25, 2017, 07:39 AM
Anonymous40643
Guest
 
Posts: n/a
Quote:
Originally Posted by reb569 View Post
I actually shared a lot of articles in meetings and explained some of the requirements behind SEO in meetings in the past. At the time I only worked on website about 1/3 of the time and was unable to do a lot with it. Now nearly all my time is related to website so I will be able to spend more time on this. I have a meeting with the division chief later this week and one of the topics is going to be mobile view and SEO. I've already done some research and sent him some links to articles, but I'm also going to pull together a brief report of the common recommendations I found.

We use Siteimprove with our website for accessibility testing, and it also has a section on SEO. I haven't really looked at that too much yet because Accessibility has been my focus, but what I've seen it is flagging as issues doesn't surprise me.

I have mentioned the 8th grade level to the team in the past and they gave me the "deer in the headlights" stare. About 1/3 of our 600 page website is written at college level.
That's good you're using articles to back up your claims and stance.

Oh dear.... they would need to rewrite their entire website for a digital audience! That is a tough obstacle.

I would hope that most of their readership, or direct traffic, is at a college reading level, but in order to attract search engine traffic and to keep that traffic on the site, it needs to be at an 8th grade reading level. People don't want to have to struggle to understand -- they want the content in simple language that is easy to scan and digest quickly. We have 2-3 seconds to capture search engine traffic's interest once they land on a site and a few seconds more to maintain their interest... you definitely have your work cut out for you there....

I wouldn't know what to advise since it's a large site and they probably won't want to rewrite it for a digital audience, but that is what I would probably end up proposing myself, regardless of whether they take me up on it. If most search engine traffic is bouncing off the site (ie, high bounce rate), then you have a partial argument for perhaps why that is happening. (((hugs)))