I used to hate Christmas. I realized it was the materialistic aspects that I loathe since a very early age and not the idea. I also will never again buy another holiday gift for anyone.
I will instead take each person aside, tell them I love them, tell them something about them that makes them special to me, and finally tell them "Merry Christmas." If that isn't sufficient for someone, then they aren't in the proper mindset to enjoy Christmas anyway.