My family is where this thinking starts for me. We were all taught to be people pleasers. well i just decided i would not do it anymore and was practically ostrosized from the family, i put up with daily critism etc and i think this fact played a role in my schitzophrenia, as it also runs in the family too. No wonder, I think I'll go do something nice for someone now a that is what I do when this subject comes up, i completely turn it around from something bad to something good.