Sometimes it's helpful to take a step back and remind yourself that these particular circumstances you're dealing with are not life-and-death - they are not so serious in the grand scheme of things... No one is losing their lives if a website falls in its search rankings - you know? At my old corporate job, I was involved in some of the sales activity and there were times when I got really stressed and had to remind myself "It's not like we're selling pace makers here!" - as a way to lighten the mood and the perceived seriousness of what I was involved in doing...